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The sky, consulted quietly.

For more than a century, people who decide for a living have read the sky the way they read the weather. Few of them ever said so.

A long, discreet habit

  1. New York, 1914

    Evangeline Adams, the best-known astrologer in America, was taken to court for fortune-telling. She read a chart for the judge, without knowing whose it was, and was acquitted. The judge wrote that she had raised astrology “to the dignity of an exact science.” She worked from a studio at Carnegie Hall, and in her 1926 memoir she named the financier J. P. Morgan among the people who came to her.

  2. A line he probably never said

    “Millionaires don’t use astrology, billionaires do” is often credited to Morgan. No record shows that he said it. We prefer the facts, even when the legend is better.

  3. Washington, 1988

    In his memoir, the former White House chief of staff Donald Regan revealed that the President’s calendar had been checked with an astrologer, Joan Quigley. The White House answered that it only affected timing: the day of a trip, the hour of a signature.

  4. Today

    From Hong Kong to Mumbai, many companies still choose the date of an opening, a launch or a signature with an almanac. It is rarely mentioned in the annual report.

What these stories share is not belief. It is a habit: one more reading of the day, kept to oneself, before deciding.

Why Asteo

The nameAsteo comes from aster, the Greek for “star”. It is short on purpose: it reads the same in English, Spanish and French, and it sits quietly on a phone screen. The mark keeps the sky it was drawn from: an A crossed by Orion’s Belt. The gold disc at its centre is Alnilam, the middle star of the belt, the one that holds the line together. That is what a good morning read should do. Pronounced as-TAY-oh.
The formatWe built it like a weather report, not a horoscope. One climate line, three readings for the working day (Negotiations, Decisions, People) and a few seconds to read them. Nothing on the screen gives you away in a meeting.
The ruleIndicators, never advice. Asteo describes the climate of the day from your own birth chart. It never tells you what to do, and never gives financial advice. Every reading is computed on your phone, and your birth details never leave it.
The decision stays yoursThat was true for everyone in the stories above. It is the only rule we kept from them.

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Sources: Evangeline Adams, The Bowl of Heaven (1926); Donald T. Regan, For the Record: From Wall Street to Washington (1988); Joan Quigley, What Does Joan Say? (1990).